Audrey
Sweet
Business Administration, Marketing
Design and Merchandising
About Me
I am a Colorado State University graduate with a Bachelors of Science in Business Administration and a concentration in Marketing. I also completed a minor in Design and Merchandising in my time at CSU.
I obtained my degree in December of 2025 and look forward to applying my academic knowledge to hands on experiences.
I am excited to launch my career in Austin, Texas following my graduation.
Colorado State University
Fall Class of 2025
Bachelors of Science-Business Administration Concentration in Marketing, Minor in Design and Merchandising
Business Communication
Supply Chain Management
Ethics of Contemporary Organizations
Digital Marketing
Marketing Strategy
Marketing Research
Integrated Marketing Communications
Strategic Management
Contemporary Management Principles
Analytics and Buyer Behavior
AI in Business
Statistics with Business Application
Merchandising Planning and Control
Digital Marketing Skills
Digital Skills
- Keyword Research
- On-Site SEO
- Off-Site SEO
- Google Analytics
- WordPress
- Web Design
- Image Optimization
- Local Search Marketing
- Mobile Optimization
- Content Writing
- Google Search Console
- AI Image Generation
- Canva Premium
Digital Marketing Experience
audreysweet.me
Designed and built a high-performance portfolio website to showcase my digital skills. The site is fully SEO-optimized, featuring responsive design, streamlined code, and mobile-first development. It highlights expertise in WordPress, image optimization, and advanced web analytics integration
Projects
The Home Depot BMI
Business Capstone
Collaborated with classmates to develop an innovative business model, titled “Tiny Homes As-a-Service”, for The Home Depot.
Conducted market analysis, risk-return evaluation, and service-based pricing strategy; presented findings and recommendations to business leaders.
Tethered
Marketing Capstone
Developed a marketing strategy for a student group-created nonprofit, including market research, brand positioning, and integrated communications. Presented findings and strategic plans, strengthening communication and stakeholder presentation skills.
Certifications
HubSpot-Digital Marketing
The HubSpot Inbound Marketing Certification showcases knowledge of attracting, engaging, and delighting customers through inbound strategies. It validates expertise in content creation, social media promotion, lead nurturing, and performance optimization.
Google- Google Analytics
Showcases ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. By earning this certification Google recognizes the ability to: Set up a Google Analytics 4 property for a website or app, collect the data needed for a business and use the various reporting tools and features, recognize key measurement features that can show the effectiveness of online marketing efforts, and unlock additional insights and capabilities by connecting Google Analytics with other products.
CSU- Marketing Communication and Branding
This certification was obtained through coursework at Colorado State University. This certification was declared by proficiency proven through the following courses: Marketing Communication Design, Integrated Marketing Communications, and Digital Marketing.
Professional Summary
Eager to apply strategic thinking and creativity to drive brand growth
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Ability to Lead and Inspire
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Quick Learner/Teachable
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Detail Oriented
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Problem Solver
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Great Communicator
Skilled in Google and Microsoft Suites, WordPress, and Adobe Platforms
Related Industry Experience
KIBO- Internship
Supported KIBO’s AI-Enabled Experiences workshop by coordinating event logistics, engaging guests, and capturing visual content for digital promotions.
Audrey Sweet